The key to a successful outreach campaign is making your profile photo "casual" and appear as though your a potential lead/customer to your niche

Step #1: Choosing A Good Profile Photo

1. Find a “casual” image of yourself that positions you as potential lead or associate of your niche

Step #2: Writing Your Bio

1. The key to a successful instagram bio is NOT making it "salesy"... FORGET ****the "I help X achieve Y". We want to appear neutral, authentic and invite people in to our story
2. You DO NOT need to:
   1. Flex achievements to try and prove your authority
   2. Fit every single thing imaginable into it (your topics, products, lead magnets, other links, and accomplishments)
   3. State crazy marketing lingo
3. Look at your non-entrepreneur friends and “copy” their bios

• Instagram Bio Examples